Wholesale for Pop-Ups & Events
Sell Leal's Tamales as Your Own
We've been making tamales on 19th Street since 1957. If you want to sell them at a pop-up tent, a game day, an office route, or a stand of your own, we'll sell them to you at wholesale and let you put our name on it.
Tell Us Your PlanWhat This Is
Our Name, Your Tent
Every week somebody asks Victor whether they can buy a few dozen and sell them at a bazaar, a tailgate, or out front of a shop on a Saturday. For years the answer was a shrug. Now it's a real program, because the kitchen can make more than the counter can sell, and because there are only so many hours in a day for one family to stand behind one register.
The arrangement is simple. You buy tamales from us at wholesale. You sell them wherever you've got a permit to sell, at whatever price you set, and you tell people they're Leal's — because they are, made in the same kitchen that morning, from the same recipe Alma has been protecting since the sixties. We get volume. You get a product people in West Texas already drive across town for.
How It Works
Four Steps, One Phone Call
-
Tell us your plan
Fill out the form below. We want to know where you'd sell, how often, and roughly how many dozen you think you'd move. There's no application fee and no commitment — it's a conversation.
-
Victor calls you
He'll walk you through wholesale pricing, case sizes, lead time, and what we'd need from you. You'll know the real numbers before you spend a dollar.
-
Get your permit
Selling food to the public in Texas takes a permit, and it takes longer than most people expect. We'll point you at the right office. We can't sell to you for resale until this part is done.
-
Pick up and sell
Order ahead, pick up at 6205 19th Street, and sell them as Leal's. You set your own price at your own stand.
Who Brings What
We Make Them. You Sell Them.
What we bring
- Tamales made that morning in a licensed commercial kitchen — pork, chicken, bean, or green chile and cheese.
- Wholesale pricing that leaves you room to make the day worth it.
- Written permission to sell under the Leal's name, with the terms spelled out so neither of us is guessing.
- A standing pickup time at 6205 19th Street so you know exactly when your order is ready.
- A straight answer when you call. Victor runs this himself.
What you bring
- Your permit from the health authority where you're selling. This one is not optional and not ours to get for you.
- A way to hold temperature — hot box, chafer, or cooler, depending on how you're selling.
- Your tent, table, signage, change, and card reader.
- Your own prices and your own hours.
- Enough notice on your order that the kitchen can plan the batch.
Before You Plan Anything
The Permit Is the Long Pole
We'd rather scare off the wrong person now than watch a good one get shut down at their first event. Selling food to the public in Texas takes a permit from the health authority covering wherever you set up, and that holds even though our tamales come out of a licensed commercial kitchen.
As of 2026, a Texas temporary food establishment permit runs roughly $52 for a single event or $200 for a multiple-event permit, and applications are generally due 30 days before you plan to sell. A single-event permit covers up to 14 consecutive days. Cities and counties layer their own rules on top — Lubbock is not identical to Hale County — and the state rules for mobile units changed in July 2026.
Treat those numbers as a rough shape, not gospel, and call your local health department before you book anything. Texas DSHS keeps current permitting information at dshs.texas.gov. When you call us, tell us where you're trying to sell and we'll tell you what we know about that jurisdiction.
Who It Works For
The People Already Asking
Straight Answers
Questions People Actually Ask
Can I really use the Leal's name?
Yes, within limits we agree on in writing first. You can tell people you're selling Leal's tamales, because you are. What you can't do is present yourself as a Leal's location or as part of the family business. The difference matters to us, and we'll make it plain before you start.
Do I need a permit to sell tamales at a pop-up in Texas?
Yes. Selling food to the public requires a permit from the health authority for the place you're selling, even when the food was made in a licensed kitchen like ours. In Texas a temporary food establishment permit currently runs about $52 for a single event or $200 for a multiple-event permit, and applications are generally due 30 days before the event. Rules differ by city and county and they change, so confirm current requirements with your local health department before you plan around these numbers.
How much do the tamales cost me?
That depends on volume, and Victor sets it on the call. We don't publish wholesale pricing, because a number on a website turns into a promise, and the right number for someone doing one event a month isn't the right number for someone running a weekly stand.
What can I charge?
Whatever you want. You're buying them; they're yours. We're not going to set your prices or tell you how to run your stand.
Do I have to sell a certain amount?
There's a minimum order size, because the kitchen makes tamales in batches. Victor will tell you what it is on the call. It's smaller than most people assume.
Is this a franchise?
No. There's no franchise fee, no royalty, and no ongoing contract beyond the terms we agree on for using the name. You buy tamales at wholesale and resell them. That's the whole arrangement.
I only want to do one event. Is that worth your time?
Reach out anyway. Plenty of people start with a church bazaar or a single game day and figure out from there whether they want to do more. We'd rather you start small than not start.
Tell Us Your Plan
No application fee, no commitment. Tell us what you're thinking and Victor will call you to talk numbers.
Rather just call? (806) 780-LEAL, Monday through Friday.